Want to get rid of that flame war between you and 1TuffMother on the ilovekittens.com discussion forum? How about that a-little-too-friendly announcement you posted to MySpace at 4AM after a hard night of drinking? Need to restore a shattered digital ethos? ReputationDefender may be the product for you.
While the ReputationDefender methodology (a combination of software search agents and what Wired describes as “good old-fashioned human Detective skills”) sounds good in principle, there are a few inherent problems with this:
- I doubt the technology is sophisticated enough to retrieve emails from client computers. You know those notes you sent to the the marketing division calling your boss a waste of perfectly good carbon? Not gonna get em’ back.
- Since this was a product designed for kids, I’d like to see some examples of what the designers consider to be “potentially damaging postings to social networking sites like MySpace or Facebook.” All comments posted to these sites are potentially incriminating. It’s a site designed for networking, and most users are bound to have at least one nitwit linked to their buddy list. I wonder what makes a post “potentially damaging.” Cursewords? Pictures of juvey tats? Bad poetry? Unreadable Internet slang? Take that away and you take away MySpace. Wait, maybe that’s a good thing ….
- I’m a little skeptical that McDonalds or WalMart is going to go digging through MySpace looking for incriminating comments in order to keep a teen from getting their first job. I think the Fresh Prince said it best in Parents Don’t Understand: “You’re only sixteen, you don’t have a rep yet.” Careerbuilder says that 1 out of 10 hiring managers looks on a social networking site to check out potential employees. Might this time be better spent on a little extra face to face time? Don’t judge a person based solely on his MySpace heroes. If Gallagher and 50-Cent are the primary role models in a young person’s life, then who’s to say that young person cannot be a productive member of society?
- The consequence of public communication is something I think is best learned early. Understanding that anyone in the world with a computer can access your most recent blog posting is a lesson any up-and-coming Internet social journalist should pay attention to. Maybe one day these folks will remember this and think carefully before “replying-all” to a LISTSERV with 3,000 members bragging about their latest romantic conquests. ReputationDefender says, “It’s okay. Be as asinine and immature as you want. When you’re done, we’ll write a nasty legal letter and see if we can purge it all out. No harm, no foul.”
- Not surprisingly, the blame is shifted away from the true source of the problem (those users posting the offending material and, in some cases, their parents) to the service providers hosting the content. What is really needed here is better parental monitoring of computer time (and there is good technology for this) and a heart-to-heart talk about how posting to the Net is different than talking with your two buddies at the lunchroom table.

